Ford to offer self-driving cars 100%

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Ford Motor Co. nowadays proclaimed its plans to start mass manufacturing a totally autonomous vehicle by 2021 that it'll sell for ride-hailing markets like Uber.

Ford's vehicle is going to be factory-made with no handwheel, no gas or foot lever. In different words, a driver won't be needed.

"The world is dynamical, and it's dynamical quickly. We're not sitting on the sidelines. Ford is going to be actively driving that modification," Ford chief operating officer Mark Fields aforementioned throughout a news conference command at the company's Palo Alto, Calif. center.

Ford is aiming to add 2 new buildings and a hundred and fifty,000 sq. feet science laboratoryor} and lab house adjacent to the present analysis and Innovation Center in Palo Alto, doubling the dimensions of the analysis team by the tip of 2017. Currently, the ability has a hundred thirty researchers, engineers, and scientists.

Ford autonomous vehicle Ford
Ford chief operating officer Mark Fields touted plans to mass turn out a fully-autonomous vehicle for the ride-hailing market throughout a conference in Palo Alto, Calif.
"It's currently clear that subsequent decade is going to be outlined by automation of the car. In fact, we have a tendency to see autonomous vehicles as having as huge an impression on society as Ford's moving production line did 100 years past," Fields value-added.

Ford CTO dominion Nair delineate the move to form a totally autonomous fleet in 5 years as a modification of plans from the company's previous direction of incrementally rolling out self-driving technology. Fields delineate the trouble as a "top-down engineering program."

What Ford won't be manufacturing by 2021 may be a totally autonomous vehicle for shoppers, in keeping with Nair. that may come back many years once 2021 unleash of associate degree autonomous ride-sharing fleet as a result of the "economics do not create sense" and therefore the company has nonetheless to see a way to hand management of a vehicle back to a driver safely.

"Our strategy isn't regarding level 3 automation that might need a driver," Nair aforementioned.

The National Road Traffic and Safety Administration (NHTSA) has created 5 levels to explain autonomous practicality, level zero equation to no self-driving options and level four being a totally self-driving vehicle while not a driver. Level three would be a fully-autonomous vehicle that enables a driver to retake management of the vehicle.

In order to realize its autonomous vehicle goal, Ford proclaimed four technology partnerships, together with investment $75 million in Velodyne, a Si Valley-based leader in light-weight detection and travel (LiDAR) sensors.

The aim, Ford said, is to quickly manufacture a more cost-effective automotive measuring system device.

Ford is additionally effort SAIPS, associate degree Israel-based laptop vision and machine learning company that may increase the automaker's experience in AI and increased laptop vision systems. Ford additionally confined a contract with German-based Nirenberg neurobiology, a machine vision company based by neurobiologist Dr. Sheila Nirenberg. The partnership can supply Ford machine learning modules for its autonomous vehicle virtual driver system.

In July, Ford proclaimed it had additionally invested within Civil Maps, a Berkeley, Calif. developer of high-resolution 3D mapping capabilities.

Ford autonomous measuring system Ford
A Ford Fusion autonomous check vehicle with measuring system from Velodyne INC.
Ford aforementioned it's doubling down on autonomous driving technology as a result of it'll offer a replacement revenue stream antecedently not out there from the ride-sharing and ride-hailing marketplace.

Fields aforementioned autonomous vehicles will open up transportation to very large swaths of society, together with the older and infirm World Health Organization area unit unable to drive themselves. Autonomous technology will address the very fact that the character of auto possession is dynamical, Fields aforementioned, alluding to the very fact that several millennials nowadays begin driving later in life and generally bank exclusively on ride-sharing services.

Fields additionally noted that autonomous driving technology can scale back each pollution through a lot of economical use of vehicles and safety by permitting computers to require management.

"Right now, there area unit quite thirty,000 motorized vehicle deaths p.a. within the U.S. and ninetieth of them will be attributed to human error," Fields aforementioned.

This year, Ford plans to triple its autonomous vehicle check fleet, that it aforementioned can create it the biggest such fleet of any carmaker -- transportation the amount to regarding thirty self-driving Fusion Hybrid sedans on the roads in CA, Arizona, and Michigan; it plans to triple that fleet once more next year, Fields aforementioned.


"For most of the people, autonomous vehicles area unit a replacement plan, thus we have a tendency to additionally perceive that trust matters," Fields aforementioned. "We have spent the past century earning that trust. we all know a way to create safe, quality vehicles at high volumes to satisfy the wants of individuals around the world."

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